Bushnell Circle B Edition vs Launch Pro: What’s Actually Different?

Let me save you some scrolling.

The new Circle B Edition Launch Pro and the outgoing Bushnell Launch Pro are the exact same launch monitor.

Seriously. The exact same three high-speed cameras. Same photometric technology. Same ball and club data. Same tank-like build quality that I’d rate as best-in-class. Same built-in screen.

So, what’s the big deal? Why all the marketing and advertising?

Well, there is a story here, and it’s a worthwhile one that ends up being smart for Bushnell and for us golfers.

The Quick Answer: Circle B Edition vs Original Launch Pro

If you’re in a hurry, here’s what you need to know:

As I said, the Bushnell Circle B Edition Launch Pro is the Bushnell Launch Pro. Same device.

What has changed:

Bushnell’s trademark orange is back as the dominant color of the new Launch Pro.

A new Silver subscription tier at $199 per year allows for a more affordable way in.

Price starts at $2,499 for all units — club data and simulation access available through subscription.

That’s it. That’s the comparison.

But where things get interesting is with the why behind these changes and what they mean for buyers.

Why Bushnell Rebranded to Circle B Edition

It’s been a long and winding road for the old Launch Pro.

When Bushnell and Foresight Sports ended up under the same umbrella as sister companies of a sort, things got a bit complicated. Foresight had developed the GC3, a prosumer three-camera photometric launch monitor.

The GC3 was and is all the rage among serious golfers who don’t want to go all the way up to the tens-of-thousands-of-dollars level.

Then the decision was made to launch that same GC3 product with a different pricing model under the Bushnell brand. The idea was to repackage this product for a brand that had better reach with everyday amateur golfers. And the Launch Pro was born.

And it was a smash success.

Which is why it was confusing when word came down that the Launch Pro was being discontinued and instead this three-camera launch monitor classic was going to be sold as just the GC3 and the new subscription-based GC3S. No more Launch Pro.

Anyway, Bushnell and Foresight seem to have righted the ship and found their heading. The GC3 and GC3S are still available. But now Bushnell’s version is back in the mix. And to make that clear, they decided to unleash a full-on re-branding.

It’s actually a return to their core identity: Orange. The new Circle B Edition Launch Pro features an all-orange back that reestablishes…